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Ethical Constraints In Advertising: Term Paper

Ethical Advertising

Ethical consideration in the operation of any business is vital, especially in this age, where most people have access to information from different media houses, and online. Several conflicts have arisen in the past, in which advertisers were denied free participation in the market place. This essay aims to establish whether this move is ethical and whether any scenarios have been unethical in the past.

Depending on a particular type of advertisement, it can be viewed to be either ethical or unethical, depending on how it may be perceived by the audience (Panday, n.d.). However, some of the cases which might lead media houses to restrict advertisement include post-purchase dissonance.

What you see may not necessarily be what you get. That statement holds, especially in marketing and advertisement of products, more so in online marketing. Most customers usually realize that the products that were being advertised are not the same as the ones delivered. Often this is usually too late because even if they return, it is the company that stands to gain, since the customer may end up incurring the cost of returning the product.

An example of an unethical advertisement is that of Maggi Healthy Soup by Nestle, which claimed “Healthy soup, happy heart.” The advertisement created an impression that by consuming the soup would lead to a healthy heart. However, tests by an independent agency revealed that the product has high sodium content, which in actual sense, is bad for the heart as it can trigger blood pressure, hypertension, and a whole host of other medical compilation. It was after these findings were made public that the advertisement was declared misleading by ambiguity and implication.

Ethical Constraints In Advertising: Term Paper

Reference

Pandey, A. Ethical Perspective of Customers Towards TV Advertisement.

 

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